Need To Improve Skill Of Approaching

It seems to me that I lack skill at approaching.

For some time now, I've wondered at the source of my reluctance to approach. Unlike many others, I don't ordinarily suffer crippling bouts of Approach Anxiety. I don't get all sweaty, no butterflies in the stomach - none of that. In fact, when I do approach, I'm usually quite calm and collected.

But still, I frequently fail to approach, even in situations where it's reasonably obvious that I should.

So, this last weekend, I was out with a couple of guys - not really winging per se, but we were all at the bar together. This time, I forced myself to open sets, by any means possible. We went to a few different places and I opened 7-8 sets total for the night. None of these sets really hooked and towards the end of the night, I realized exactly what the problem was: I'm just not very good at approaching. Yes, I CAN approach, but 9 times out of 10, when I do so, I make absolutely no impact. I'm not announcing my presence to the set. I'm just some guy.

And this is why, I think, that I don't approach as much as I should. I basically already know, even before I do it, what the likely outcome will be. So why do it?

My task now is very simple: get good at approaching. I need to stop worrying about all the other aspects of game and concentrate on this one simple skill.